In the previous post, after review of the surprising award of 2006 that led to Taurodelta to manage the Plaza de las Ventas Plaza we explained how this poster is pretty bad throughout the season, Feria de San Isidro a manifestly improvement and social impact in decline. Despite which is still a very good deal for the Community and to the management company. We indicated, therefore, that the Community needs to seriously consider before drawing up the new statement, what are the objectives sought in the management office taurine. For these objectives is to which we dedicate our thoughts today.
When referring to the Statement of 2006 we said something that many sound like a strange technicality, but that is crucial: that the competition held to choose the manager of the Plaza de Las Ventas was a contest for the management of public service Exploitation of the Plaza de Toros. Ie the Madrid bullfighting considered a public service (as may be supplying water or cleaning the streets). If this is so, what is essential in this "service"? What the Community must ensure that the people of Madrid? By continuing the comparison with water, does that ensure that there is water in every home, quality water, a water at a certain price ...? And in bullfighting, what? Is it that there are many festivals and celebrations there very good, although less? Is that the prices are very low or have celebrations of interest, although prices are higher? Is that any torero to fight in Madrid for a niche or that only those who have proven their worth debut in Sales?
The answer to this and many other questions that will determine the Bid to be done. Or vice versa, the statement is made demonstrate what has been the answer given to these questions, it has made them or not Taurinos Affairs Center. And it is evident that in the minds of every politician and every fan is a different model of what it considers to be the Plaza de Las Ventas.
what I state now, for me, these objectives, briefly explaining each:
- In my view, the Feria de San Isidro should be best show of the season. Fair where all posters are posters auctioned, where the figures repeated several evenings, where are the best herds in their best bulls (with the best, not the biggest or the most ostentatious). Fair would have to be made for every afternoon afternoons were big win. Then you can be or not. But we all know that there are combinations that further ensure the success than others. In San Isidro all combinations should be signs to justify any fan made five or six hundred miles. Obviously this implies making an Feria de San Isidro of no more than two weeks. And it would be fair too expensive. Having less festivities I think there should be no problem to upload the entries in this show a significant percentage compared to current prices (but only raise the prices of these runs, not the rest of the season).
- La Feria de San Isidro should have an absolute impact in Madrid and throughout the world for its bullfighting during those days. Should be out in all media for taurine activity and parallel activity to be organized. Would be presented these days the best books bulls. Conferences should have distinguished intellectuals Fiesta enthusiasts. Should have high-level art exhibitions in galleries art. Would have concerts and events related to the field taurine (from flamenco dance through film presentations, etc.).. Should have awards at the highest level and would bring together the best of society. Should have culinary activities, entertainment, tourism, ... related to the world of bullfighting. La Plaza de Las Ventas and its surroundings should be a sign of the best I have in relation to bullfighting: You should plant stands, booths, tents, ... to get people closer to the world of bullfighting. There and in El Batan, which is expected to recover to expose the Bulls, who have classes practices for fans, kids activities, open activities of the School of Bullfighting ... During these fifteen days should be possible to spend all day with bullfighting activities, with the best bullfighting activities. And the company managing the arena should be responsible for coordinating everything and making a communication effort that would bring these activities to the general public through television, radio, internet, newspapers, etc.
- The rest of the season should make posters achieved much better than the current signs of the now customary in San Isidro, probably. Should be given freedom to the employer to organize the season within certain limits. For example, you could make four or five mini-exhibitions of five or six festivals each. But mini-exhibitions that were linked in any way (or close) to San Isidro, or each other. It would be concentrating on certain points that advertising and communication, the Plaza could be active for longer, but that does not overshadow the San Isidro Fair should be the major center of bullfighting throughout the year. Looking to secure some income could be required for subscribers to keep their subscription, would be required to acquire, in addition to San Isidro, the Fall and one of these shows (for which all should be advertised together, for fans, in view of the posters opt). In this way, they ensure a minimum income standard and opens the space to interested viewers can go to runs of some interest to those now can not go by how hard it is to get tickets in San Isidro. Why not do, for example, a fair of fighters "artists", one of the herds in different spigots, another non-English bullfighters, ...? Madrid has to be square-season, but not with absurd signs every Sunday, but a consistent and attractive.
- the extent possible, should avoid sales outside the square of the opportunities for the bullfighters. The bullfighters come to Madrid must be the best in the circuit, not to play heads or tails being in the profession if they are lucky and do something to keep the possibility of fighting one or two heifers each season.
- same happens with the bullfighters alternative, although in this case it can be inserted into various posters bullfighters that are not in the circuit, but it is proven their worth and, for various reasons, fight little (if Juan Mora Victor Harbour, Manolo Sanchez, Luguillano, ...). To the extent possible, should be put to livestock to give a chance to win.
- Sales must be a place where you see the best of livestock and where they see the variety of livestock. To do this, and you have to put it bluntly, is to lower the requirement on the fine appearance of the bull. You have to make a bull come with a rennet appropriate to their mating, and within the herd should come to consider what the farmer is more likely to attack, not to be larger, have more stock or whatever enmorrillado cornalón or more.
- Sales must be an open plaza throughout the year to bullfighting, the fans and the general public. You have to energize the Museo Taurino, must be organized consistently and be better known cultural activities performed in the square, should open the library and video library that apparently are planned and could become a meeting point for fans throughout the year. If you also have a café where you deliver video TV bullfighting much better.
- have to open the School of Bullfighting fans and link to the management of the Plaza de Las Ventas. The success of the introductory courses for amateurs show that they (are many) who want to be in contact with this world and learn more about him. Why not enable a space, as apparently exists in the Square Valencia, so that one day a week, on Friday, fans can go and fight bulls games? Why not organize an annual conference for the kids in the school that is also open to amateurs?
- activities should be organized bullfighting come true for children and youth.
- needs to improve web site sales, and build a true channel of communication with fans.
- have to change the band, although this does not touch during slaughter, when sounds should sound like a real band (such as Seville, Malaga, Valencia, ...) and not as a brass band.
- Although terms of the Community of Madrid and not conducting an activity of taurine, a serious study should be done to make the place more comfortable and to prevent rain or wind hamper the holding of shows. It is clear that this is a listed building and the number of subscribers makes it difficult to find solutions (in many cases would reduce the capacity), but it sure can move forward on solutions that are technically feasible and should be implemented to achieve if we give the Party's prestige and respect they deserve.
This is my vision of what I think should be the management public service operation of the Plaza de Toros de Las Ventas. This and other things. And according to these criteria must be decided what the best management system (management concerned, direct management committee taurine, grant ...) and how it developed the Bid, in case they are not direct management. To that will spend the next two innings.
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