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Reflections on the new competition for the award of the Plaza de Las Ventas (2 of 7) Reflections

As stated in the previous post to address what can the future Pliego de Las Ventas is the first thing to note which says present and what has resulted. Today we board the first thing (you say) and in the next post what kind of organization of the Festival has achieved this Statement. Regarding what I said the current Statement was based indicate that a copy of the Statement available to me which I think is the final and full version, but I could not compare because, incredibly, neither the statement nor the Deal of the present contractor are on the website of the Plaza de Las Ventas, or the Community of Madrid (Centre for taurine), as would be desirable in the interest of transparency. Current Bid

is a concession for the management of the public from exploitation Plaza de Las Ventas. This means, essentially, that the development of bullfighting at Plaza de Toros de Las Ventas is considered a public service (as may be supplying water or cleaning the streets) and the management of this activity will be not directly by the Administration, but a private company (the concessionaire) to assume the obligation to perform under which indicates the Bid and its supply and assume the financial risk (ie, the profit or loss generated).

are not part of the grant the Bullfighting Museum, the Cultural Hall Taurine (rooms Antonio Bienvenida and "Antoñete"), the caretaker's house and premises Bullfighting Affairs Center. Yes they are included in the rights / obligations of the concessionaire's operation of the pads, bars and restaurants of the Plaza and the broadcasts of the celebrations.

non-bullfighting activities have a particular scheme is not relevant for this analysis.

The Madrid bear all expenses incidental to ownership of the property (including major works and repairs) and the dealer all the expenses of the management of bullfighting and routine maintenance.

It provides an annual fixed fee of EUR 3,366,000, which can be improved by the tenderers.

The Technical Specification includes main duties of the contractor, among which are the following:

• Minimum length of the second season before last Sunday in March to October inclusive. Shows

• binding on all Sundays and holidays in the season.

• At least 23 young bulls with picks during the season.

• San Isidro Fair begins on May 10 and is made on consecutive days of 18 bullfights, three heifers with picks and two on horseback.

• The Fall Fair is composed of three bullfights and a bullfight on consecutive days or two alternate weekends.

• In the Community Party has to be a bullfight (May 1) and a bullfight (May 2).

• have to be held at least five heifers promotion.

• The contractor organized under the guidelines and on behalf of the Community of Madrid (assuming your bottom line) the Charity Run and May 2.

• free space should be hived off to celebrate the Running of the Press (which may be included in San Isidro).

• was set ticket prices and the obligation to respect fertilizers not being able to release in new subscriptions, or those who are free, unless authorized by the Community of Madrid. For 2007 the barrage of sunshine is priced at EUR 4'20 and special shade barrier (lines 9, 10 and 1) 120.10 euros.

• The Madrid reserves 8 Burladero, the royal box, the Honorary Chair for the Community of Madrid, the City Council and nine other boxes for senior, low-lying 25 shade, 25 high lying shade, 20 volleys of shade and the preferential option to buy 150 locations.

• exposure is expected of the cattle on the Bataan, with free access to the subscriber if the City Council Madrid agreed.

• access should be allowed fans away from cattle.

• seven heifers should be organized without picks in different municipalities in collaboration with the School of Bullfighting.

• there an obligation to record the festivities, the rights corresponding to the Community of Madrid.

• If you remember a celebration for television broadcast, Telemadrid has a right of first refusal.
  

The award criteria are as follows (in percentage):

• 25% financial offer. The score for each bidder is 25 x A / M, where A is the amount bid by the tenderer and M which has offered the bidder who made the highest bid.

• supply 24% taurine. Each bidder must explain in detail the first season and show the outlines of the next. Especially valued the inclusion of at least one killer in the top 15 rankings in each celebration of farming and prestige. 9% is assessed to all Mini-Fair Community, San Isidro and Autumn, 6% heifers increased promotional, 4% to enhance the festivities of the season and 3% to enhance the Palm Sunday, Easter, 15 May, August 15 and October 12, 2% other bullfights (trimming, comic-bullfighting events, etc.).

• 15% experience. It values \u200b\u200bthe experience of the management team in first and second places at the rate of one point for each season in places 0.5 points on first and second positions, taking into account the three seasons that are required to be submitted to the contest do not count and that if one of the bidders than 15 points, gives the most gets the 15 points and prorate the baremación the rest.

• 14% advertising plan, economic valuation and destination.

• 9% to the valuation of activities to promote the Party, closer to populated areas usually no fans, etc. (Valued introduce traditional bullfighting activities, organize cultural and artistic activities, initiatives aimed at young people, etc..).

8%
• suggestions, proposals, pledges and contributions to the Bullfighting School of Madrid.

• 5% improvement with other offers (proposals of security, accessibility, modernity and comfort, improvement works in the building, improvements to the bullfighting museum, etc.)..
  

This data set, most known, but are more robust when exposed together, I think it outlines some conclusions of some interest. In the next login remember what happened, what were the criteria determining the award and what has happened since then, but get there the reading of the Statement itself provides startling revelations. The first is that the whole experience and the financial proposal represent 40% of valuation. Then the programming of the Mini-Fair Community, San Isidro and Autumn is only worth 9% of the total. However, the advertising plan is valued at 14% (why would an advertising plan if San Isidro Las Ventas is full and no rewards at all an entire season with figures?).

also surprising 9% of the activities Fiesta promotion, rather than because it seems more or less, but because it mixed in the same bag the introduction of traditional festivities (trimming, etc.) with cultural activities and activities of young people face. Obviously, it seems a Statement that values \u200b\u200bcultural impact of the festival.

For the season, we present a Feria de San Isidro with 23 celebrations, is not required or encouraged the existence of cartels auctioned at the fair, and prevents the major bullfighters are not in this show, but in one that takes place next week, which is what has happened these years Anniversary Fair.

Regarding the set of the season bulls are required to hold celebrations on Sundays and public holidays are treated to enhance five specific dates (Palm Sunday, Easter, May 15, 1915 August and 12 October), but there is no incentive to have signs of interest in regard to bullfighter, bullfighters or holdings.

And finally, the prices are the same for all the festivities. Very low prices compared to any other place for celebrations and towering relevant perhaps to other posters who, outside Madrid, it would take more than a couple hundred fans at the box office, at most.

A Statement, in summary, based on experience and money, proposing a long Feria de San Isidro not have to be interested because it has inertia, and a season that has to be long, but may be perfectly innocuous.