in the previous post we reviewed the Statement that governed the 2006 contest. What happened with that Statement? Basically two very important things: that there were only three companies to manage the world's largest space and that the award was a major scandal and issued to the company that was recognized more experience with a difference brutal in this section compared to the other two bids. But one thing.
The 2006 competition were three bids: Simon Casas (Toreart), Thomas Whole and Taurodelta (Choperitas), which was quite remarkable considering that in 2004 there were eight companies that attended. Specifications may discourage the potential candidates or beyond the Pliego, who had considered that there were few real options.
But most surprising was the award, in which transparency was also not the strongest, albeit through from different sources juicy conclusions can be drawn.
The final baremación 81'41 Taurodelta total points scored by the Toreart 80'30 (Simon Casas) and Thomas 74'33 Integer.
Of the various criteria, the determinant was the "experience", which got 15 points Taurodelta (by being granted 97 years of experience), and 5'10 of Torart (39 years of experience) and 1.5 Whole Thomas (18 years of experience). That is, regardless of point of experience, Toreart (Simon Casas) had obtained 75'2 points and Taurodelta Thomas 72'83 Integer (current manager) 66'41. Or put Otherwise, the current manager won the competition by 1.11 points, but if he had not taken account of the experience (or had not been taken into account as it was made), points were lost 8'79.
In the economic section was the best of Thomas Whole, which tendered 5,409,000 euros (25 points), 5,200,000 euros bid Toreart (24'3 points) and Taurodelta 5,175,000 euros (23.92 points) . In any case, all offer around 50% over minimum royalties established by the Community.
For programming taurine, Toreart scored 20 points, Thomas 19 and Taurodelta Integer (current manager) 17'75 points.
In summary, Plaza de Las Ventas was awarded a huge difference in the value of "experience" in managing arenas of one candidate (Taurodelta) than the other two. And that candidate, however, was who offer was worse in all other sections (and, in particular, in the programming for taurine).
That award was pretty discussed can be seen in the media of those days. Available, for example, what he said Zabala de la Serna, which said The Confidential or monograph devoted El Toro Association, association that as you know the followers of this blog you have no particular sympathy, but I must admit that from his view, often biased, they continuously monitor what happens in Las Ventas.
is clear that the Community and in particular Ignacio González, Director responsible for these matters in Madrid, has no special sympathy for Simon Homes, which has filed numerous complaints and lawsuits against him. But it also seems clear that the best offer that was presented in 2006 (in terms of programming, cultural, media, etc.) Was not the winner. I'm not saying that the award was legal or not, first, because for such an analysis should have many more data available to me and, second, because the Judgement of High Court in Madrid November 19, 2009, endorses the legality of the concession, and we must assume that it is. What I am saying is that, beyond the legality of the grant, contract award was made allowing the Plaza only gerontocratic criteria and regardless of what was the most imaginative offering, which offers the best posters, a more balanced season or increased social and cultural impact the festival.
What has happened from 2006 to here is a result of this Statement and this award. It happened that, with differences between some years and others posters San Isidro are very bad and constitute a group that would not get paid more than 10% of the square at any location in Spain or France, and Madrid is maintained only by inertia groups. That although he had tried to cut the Feria de San Isidro, in practice the whole remains a tired month of bull because it was attached Anniversary Fair, Fair and crowned best overall subscribers buy because if you do not lose the figures that would like to see in San Isidro and not outside it. The rest of the signs of the season are an absolute disaster (except for Palm Sunday and Easter, which effectively has improved greatly in recent years, and August 15 has improved, but less).
More and more fans are not more than six or eight runs throughout the Fair and the rest given away or leave them at home. They calculate what they would entail a payment of those runs in another city and see how the price of San Isidro is equivalent but not in more than half of the festivities.
On the other hand, the social and cultural impact of the celebration of the Feria de San Isidro in Madrid and in the general media is becoming less and are disappearing daily radio talk shows, specials in the newspapers and many other bullfighting activities led to many homes throughout the month of May ten or fifteen years.
In the economic section, the Community of Madrid is much more money than you thought and that, therefore, intended to bullfighting, as explained very well Los Toros XXI Century. But both common and company get delicious benefits for a constant fertilizer San Isidro and the costs of signs for each Sunday are ridiculous, and between foreigners passing through Madrid (Chinese and Japanese, mostly) and unrepentant fans, income is earned enough to offset these costs (and win or lose only some money, as appropriate).
Madrid has, therefore, management based on the inertia of a subscription which is still renewed year after year and fill the space that allows one month each year, despite signs art infamous and unfortunate results. And the Feria de San Isidro has no social importance in recent years. Madrid Square is a landmark of the season, or for bullfighters and for the fans, although occasionally (very occasionally) is holding the miracle and see a bullfight and not be seen in any other place .
In this scenario, the EU has to decide for the next contest, if you want to keep these inertia or want to raise an innovative Bid for Sales is the essential reference in the world of bullfighting and no-bull for a few days (there will be to see how) the May. For in those days outlining all the economic and cultural activity that exists around the festival. And for the rest of the season, the square is a place of interest and not for beginners or those seeking a last chance to catch the car in a race that has not taken off or is about to end.
will have to decide what are the goals to be achieved in the management of the Plaza de Toros de Las Ventas in the coming years. And it will dedicate the next post.
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